I love
Aveda. My mom always gives me a hard time when we're at the mall and I want to buy my hair products from them b/c they are a 'bit' pricey. But mom, they smell good, are totally plant-based, and their bottles are biodegradable. [note: ok i don't compost them, but whatever, that's besides the point] Anyway, back to the point... Aveda loves the earth!
Aveda just launched a cap-recycling program, the first of its kind in the United States. The beauty company discovered that most plastic caps do not get recycled because they're made from polypropylene (more commonly known as #5 plastic). If you're like me, an avid recycler, this came as a huge shock! On
treehugger.com, I found out that most recycling plants have machines that slice off the tops of polyethylene terephthalate (PET; #1) and high-density polyethylene (HDPE; #2) bottles and then discard the offending caps. Alternatively, the recycler would grind up the plastic altogether and then skim the lighter (and more commercially valuable) PET and HDPE plastic away from the heavier polypropylene, which is then consigned to a landfill.
Also on
treehugger.com, they note that more worrying is "the fact that these caps are often thoughtlessly cast aside as litter and end up polluting our rivers and oceans, where birds and other marine creatures mistake them for food because of their enticing colors. Aveda's pilot caps-recycling program enlisted the help of the company's salons and stores, as well as schools across the nation, to collect more than 50,000 pounds of water, soda, detergent, and shampoo polypropylene caps. The collected caps were then sent to a plastics recycler to see if they could be ground up and remolded into new caps."
You can help by dropping your caps off at an
Aveda salon or store near you. The Aveda Bottle Cap Collection program accepts rigid plastic caps from soda, juice, shampoo, and laundry-detergent containers, as well as other flip-top caps.